PlayVS Stadium
My Role
This project was a mix of hands-on design and big-picture thinking. I worked on feature development, user research, and design systems while collaborating closely with teams to ensure everything was intuitive, scalable, and well-integrated.
Project Background
Esports Without Restrictions
While PlayVS successfully brought structured esports to schools, there was no platform for teams outside the scholastic system. Players, organizations, and sponsors needed a flexible alternative without school-imposed limitations.
Understanding the Users
Unlike PlayVS.com, which catered to coaches and student teams, Stadium had to support independent teams, gaming organizations, and brand-sponsored events, each with unique needs and motivations.
Breaking Down the Challenges
We had to adapt PlayVS’ core features while ensuring Stadium stood on its own. The experience needed to be scalable, intuitive, and sponsorship-friendly, with a tight launch timeline for our first major event.
What Matters Most
We prioritized game-agnostic flexibility, seamless tournament management, and in-platform communication to support a wide range of competition formats and eliminate friction for users.
A Scalable Esports Platform
We designed PlayVS Stadium with intuitive team creation, tournament management, and sponsor integrations. Leveraging existing design patterns, we kept the experience familiar while making room for new user types.
Balancing Scalability and Speed
The challenge was ensuring Stadium could support diverse competitions while launching on schedule. We worked within PlayVS’ design system but expanded capabilities to accommodate independent teams, multiple game formats, and brand-sponsored events.
The Results & Next Steps
PlayVS Stadium launched successfully as the official platform for the Madden NFL 25 Youth Competition, with user sign-ups tracking toward 1,000+ participants. With strong engagement, the platform is now positioned to scale across more games, events, and sponsorships in the future.